Strategic Internet Marketing: Maximize Your Results with the Right Strategy



It’s impossible to understand strategic Internet marketing without first understanding the difference between a strategy and a tactic.

A strategy is a plan of action that helps to achieve a specific goal or objective. The word ‘strategy’ has its roots in the word ‘army’, and is related to the military.

Strategies are very different from tactics. In military terms, tactics are associated with the conduct of an engagement, while strategy is about how different engagements are linked to each other. How a battle is fought is tactics; whether it should be fought at all is a matter of strategy. The results that you will achieve from using strategy versus tactics are different as well. Especially for people in the website marketing field, profits can be maximized with a strategy that also includes just the right blend of strategic Internet marketing tactics.

From getting a date to running your business, strategy is a relevant part of life. Strategy can help with goals too. If your goal is to increase profits, a strategy you might use would be to do an advertising campaign, or maybe adjust your prices.

Strategy is a ‘big-picture’ view. It focuses on the entire picture, rather than just one or two small parts of it. When you fail to diagnose the big picture, it's easy to become narrow minded and become attached to the wrong strategy. This can take a whole business down as this case study shows.

Military ideas such as objective, offensive, simplicity, unity of command, mass, economy of force, maneuver, and surprise are all examples of strategy.

Sun Tzu’s book The Art of War was written thousands of years ago, but it has been a bestseller for hundreds of years and has been translated into numerous languages. Why? Because it teaches strategy. And lessons in strategy are timeless, because they can be applied to almost any area of life, not just war.

Tactics present a smaller picture that requires a different focus, and they vary with the circumstances and technology of the times. Soldiers during the American Revolution, for example, knew how to form lines and perform the steps in loading a musket. Tactics like this wouldn’t win today’s wars, but yesterday’s strategies will win today’s wars.

Strategies are devised plans that help you to achieve a specific goal or object, while tactics involve finding the means to reach immediate or short-term goals. Tactics cannot stand alone; they must be blended with other components to form a solid strategic marketing plan that will lead to a successful eBusiness.

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